He is a genius, they are amazing and they are going to do it again.
I always thought that the iPods and iPhones were just a method of selling more content off of iTunes and that the real plan was to get people hooked on iTunes.
That is where the money is.
There was/is one major flaw in trying to conquer the world when iTunes only works with Apple devices and the Apple DRM preventing moving the music and video to other devices.
Apple at Macworld just announced the first step in exactly that direction, iTunes store is going DRM free.
This is major!
Firstly some stats. iTunes store opened in 2003, since then it sold more than 6 Billion, yup Billion, songs. Songs were sold for $0.99 per song and $9.99 per album. It has more than 75 Million registered accounts with credit card info. There are currently 10 Million songs in the iTunes store and 8 million are going DRM free. The entire catalog will be DRM free by the end of this quarter.
The next step I am guessing or suggesting, is that iTunes desktop should recognize any MP3 player and thus enable iTunes to become the one stop shop for the entire world for digital content.
Time to buy Apple!!! Apple closed today $93 down $1.60
what do you think?